People

Paula Fernandez

Founder

With over 24 years of dedicated career experience in media, I have honed my skills across various roles within media agencies, ad-networks, and specialized firms.

Throughout my journey, I have consistently focused on crafting innovative solutions aimed at enhancing the efficiency and effectiveness of media investments through the strategic integration of research, data, and technology.

Driven by a passion for innovation, I assemble teams of talented professionals who share my vision for pushing the boundaries of what is possible in media.

At Advance, I operate with agility and adaptability, leveraging flexible team pods tailored to the unique needs of each project. Additionally, I have forged strategic partnerships with key technology providers, ensuring access to cutting-edge solutions that empower clients to thrive in an ever-evolving media landscape.